Alphabet Soup is a streetwear label from the Melbourne-based crew, Lush Productions, who bring brands such as Zoo York, Santa Cruz and Independent to Australia. Lush Productions is one of Australia’s leading distributors & licensees proudly representing some of the most recognised brands in the skate, surf and streetwear markets. Lush has been supplying fresh and edgy clothing to stores around Australia and New Zealand for over 15 years.